LINDSAY IS AN AESTHETIC NURSE INJECTOR BASED OUT OF PHOENIX BILTMORE AZ. SHE SPECIALIZES IN BOTOX, LIP FILLERS, PRP/PRF, SCULPTRA, AND B12.

PACKAGE: SOCIAL MEDIA STRATEGY

GOALS

Lindsay came to us wanting to utilize social media, specifically Instagram and TikTok, to bring in new clients by providing educational and entertaining content to women and men of Arizona.

TARGET AUDIENCE

Primarily females between the ages of 20 and 50, and some males between the ages of 30 to 40
Financially stable enough to afford aesthetic treatments
Located in Arizona, specifically Scottsdale, Phoenix, Tempe, Mesa, and other surrounding cities
People who are interest in skincare, how they look, are Instagram Influencers or Bottle Girls

PAIN POINTS OF TARGET AUDIENCE

Wrinkles, aging, volume loss in the face, problems with acne or skin texture/tones, thin lips, asymmetry of the face, hollow or dark undereyes, thinning hair, stubborn fat in areas of the face and body

SOCIAL MEDIA KPI’S

Increased Engagement
Increased Accounts Reached/Impressions/Video Views
Increased Following Count
More bookings (tracked via her booking system)

TIKTOK STRATEGY

We decided to put her on a TikTok schedule of posting 7 videos per week (1x per day) over the course of 3 months. We provided a built out content calendar for 3 months that included a variety of different content styles with a mixture of her personalized content pillars, while also looking at her analytics after each month of working together. We educated her on how to create converting content, SEO, hashtags, filming set-up, how to optimize her profile and much more to help her page grow.

INSTAGRAM STRATEGY

We set Lindsay to post 5 times per week (with 2-3 reels and 2-3 carousel/static posts) over the course of 3 months. We provided a built out content calendar for 3 months that included a variety of different content styles with a mixture of her personalized content pillars, while also looking at her analytics after each month of working together. We gave her an Instagram Rebrand of the feed and taught her things such has SEO, hashtags, how to optimize her profile, and much more to help her page grow.